Results

Measurable Impact

Holderness School from 2019-2023:

  • Increased Facebook and Instagram followers by over 60% each

  • Raised website visitors by more than 15%

  • Boosted enrollment by 8.5%

  • Grew programmatic income by 12%

  • Enhanced annual giving by 6%

  • I had a recent Instagram Reel organically played nearly 90,000 times with almost 1500 likes and 2200 shares

Farm & Wilderness from 2017-2019:

During my tenure at Farm & Wilderness, our social media following experienced a staggering growth of 300%. This unprecedented increase not only showcased our ability to attract new audiences but also demonstrated the trust and loyalty we fostered among our existing community through authentic and captivating content.

Data-Driven Fundraising

Through the strategic integration of data analytics, I orchestrated a transformation in Holderness School's Giving Days. Over the span of the last four years, we achieved an extraordinary feat - increasing the dollars raised in a single day by 210% and the number of donors by 88%. This exceptional growth is a testament to the potency of data-driven strategies in generating increased philanthropic support.

Holderness School Day of Giving total dollars raised from 2019-2023

 

Web Analytics

Harnessing the full potential of web analytics to increase web traffic is only half the battle. The real challenge is getting qualified leads to the right page and to perform the desired action. Through meticulous data analysis and strategic implementation, I’ve led multiple organizations to experience a surge in online presence and engagement that drives tangible outcomes.

Inbound Marketing

My commitment to owned-media strategy and inbound marketing has not only shielded my employers from the uncertainties of external platform changes but also enabled us to achieve sustained growth.

With a focus on building a strategy around what we can do for our constituents, I’ve consistently realized year-over-year increases in goal completions.